So from their ice cream plant in Moline, they shipped 360 gallons -- some 6,000 scoops -- of Sgt. Camo Ice Cream to Fort Bliss in El Paso, Texas. The brothers also were there Friday to say “thank you” and personally hand out their new camouflaged colored ice cream to military members and their families.

Sgt. Camo, Whitey’s newest ice-cream, has taken on a life of its own in the Quad Cities. At the suggestion of a military family, and with encouragement from the Rock Island Arsenal and the Pentagon, Whitey’s created the ice cream from graham cracker and marshmallow ice cream with a ribbon of Whitey’s famous fudge.

In August, Whitey’s decided that all profits from Sgt. Camo will be allocated to military veterans' organizations. The Military Warriors Support Foundation based in San Antonio, Texas, was the first recipient of funds. In September, the MWSF sponsored “A Night to Honor Our Heroes” in Davenport to increase awareness and raise funds for wounded warriors. Proceeds from the sale of Sgt, Camo, $22,500 to date, helped underwrite the cost of the concert fundraiser.

"There’s something about eating Sgt. Camo, and knowing it benefits those who have served our country, that makes people feel a little more patriotic and thankful,” said Jeff Tunberg.

The Tunbergs also have handed out Sgt.Camo to other military veteran’s groups including WWII Vets headed on honor flights to Washington DC and at a complimentary Veteran’s Day breakfast. Recently Whitey’s committed to sending Sgt. Camo to Iraq and Afghanistan for troops fighting in the desert,

The Thunbergs also sent a good helping of Sgt. Camo to Texas Gov. Rick Perry who responded with a personal phone to say how much he loved the ice cream and to thank Whitey's for honoring the troops at Fort Bliss.

In addition to Whitey’s 11 ice cream stores, Sgt. Camo is now packaged in a camouflage colored carton for sale at Quad Cities grocery stores. All profits from the ice cream go to military veterans groups.