MOLINE - John Deere Pavilion launched a new exhibit Friday with a showing of "Linked to the Land," a 20-minute film about the challenges of sustaining a growing world population.
Written, directed and produced by William Schwartz, the film focuses on the international demand for more food, fuel, fiber, shelter and infrastructure, and how people are dependent on the earth to provide it.
The film, which took 15 months to produce, was filmed in eight countries and on five continents -- North America, South America, Asia, Europe and Africa.
With the world population expected to reach nine billion by mid-century, Mr. Schwartz said the world will be facing problems it's never before seen.
"We must look to the land to provide all of this," he said. "The answer is in the hands of those few people we must support -- the farmers."
The film focuses on the issue of having to double agricultural production on the same amount of land and with less water. It shows how John Deere is meeting agricultural demand around the world through advanced technology and customized equipment such as special tractors made for muddy rice paddy fields in China.
It goes on to show John Deere executives working with the poorest farmers in India, China and Russia to figure out how to improve their methods.
"It's impressive how far ahead John Deere has thought, and how they are already working on the challenges of the world," said Mr. Schwartz, who recruited actor Gary Sinise to narrate the short film.
LuAnn Haydon, who coordinated logistics for the film, said challenges included getting the right crew on the ground in foreign countries with the right equipment for the scene. Aside from minor language issues, Ms. Haydon said weather often was a problem.
Mr. Schwartz, an Emmy-award winning producer, also made "Anthem" and "Bounty," the first two films shown at John Deere Pavilion. They still can be seen at the Deere & Company Headquarters, One John Deere Place in Moline.
Based in St. Louis, Schwartz and Associates Creative has produced documentary and short films for 35 years.
Mr. Schwartz said "It's not meant to be an advertising piece, but meant as a true reflection of what you would find if you went out into farm country. This film is like an evergreen. It is timeless and I hope everyone who sees it will take away a little bit of education."
A DVD of "Linked to the Land" is available for purchase at John Deere Pavilion, 1400 River Drive in Moline.
Today is Monday, May 20, the 140th day of 2013. There are 225 days left in the year. 1863 -- 150 years ago: A petition is being circulated asking the city council to order awell bored in Market Square. It would be a great accommodation to the public. 1888 -- 125 years ago: At 1 p.m. on May 18 the Mississippi River flooded its banks atRock Island and destroyed the warehouse of the Rock Island Lumber Co. and damagedRock Island Arsenal power plant. Total loss is estimated at $100,000. 1913 -- 100 years ago: Residents of Sough Rock Island Township are circulating apetition favoring the annexation of that area to the City of Rock Island. 1938 -- 75 years ago: A group of state members of the National Grandmothers Clubmeeting in Rock Island are making plans to petition for the observance of a NationalGrandmothers Day. 1963 -- 50 years ago: Deere and Co. reported today that its U.S. and Canadian sales forthe first half of the 1963 fiscal year set an all time record of $323,716.628. 1988 -- 25 years ago: William G. Lawrence, first administrative director, has retired fromPECO Enterprises, Inc. Prior to his service at PECO, Mr. Lawrence was the civilianpersonnel officer at the Rock Island Arsenal.