Burger King offers burgers for breakfast


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Posted Online: May 08, 2014, 12:52 pm
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NEW YORK (AP) Burger King has some new additions to its breakfast menu its flame-broiled burgers.

The Miami-based chain says its 'Burgers at Breakfast' menu includes its Whoppers, Cheeseburgers and Big King sandwiches, as well as its Original Chicken Sandwich, french fries and apple pie. The items are offered alongside the chain's normal breakfast menu.

Burger King Worldwide Inc. said in an email that more than 5,000 locations will participate in the program. The company said it began rolling out earlier this month but did not say whether it would be available permanently or for a limited time.

The rollout was reported earlier Thursday by the website BurgerBusiness.com.

Burger King's move comes as fast-food chains look to tap into the growing breakfast category. Most notably, Taco Bell recently launched its national breakfast menu by poking fun at McDonald's in TV ads. But finding success in the morning isn't necessarily easy for new players.

Wendy's Co., for instance, recently gave up on testing breakfast and says it doesn't plan to pursue it again anytime soon.

In a phone interview, Wendy's CEO Emil Brolick noted that people tend to be 'entrenched' in their morning habits and that they seem 'pretty happy with the offerings they have in the marketplace.'

McDonald's, meanwhile, remains the leader in breakfast with its popular Egg McMuffins, Hot Cakes and other items. Fans of McDonald's breakfast have long wanted it to be available beyond normal breakfast hours, and executives have tinkered with some options.

Last year, the chain began offering an 'After Midnight' menu at some locations that includes a mix of breakfast and lunch items, with the option to get either fries or hash browns as a side.














 




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  Today is Tuesday, Sept 2, the 245th day of 2014. There are 120 days left in the year.

1864 — 150 years ago: It is estimated that 300,000 people attended the recent Democratic convention in Chicago when Gen. George B. McClellan of New Jersey was nominated as a candidate for president of the United States.
1889 — 125 years ago: Alderman Frank Ill, Winslow Howard and Captain J.M. Montgomery returned from Milwaukee, where they attended the national Grand Army of the Republic encampment.
1914 — 100 years ago: Three members of the Rock Island YMCA accepted positions as physical directors of other associations. Albert Cook went to Kewanee, C.D. Curtis to Canton and Willis Woods to Leavenworth, Kan.
1939 — 75 years ago: Former President Herbert Hoover appealed for national support of President F.D. Roosevelt and Congress in every effort to keep the United States out of war.
1964 — 50 years ago: The Rock Island Junior chamber pf Commerce has received answers to about 65 % of the 600 questionnaires mailed out recently in a "Community Attitude Survey" to analyze sentiments of citizens towards their city's various recreational, educational, and civic service programs.
1989 — 25 years ago: The two thunderstorms passing through the Quad Cities last night and early today left some area residents reaching for their flashlights.






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