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Burger King offers burgers for breakfast


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Posted Online: May 08, 2014, 12:52 pm
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NEW YORK (AP) Burger King has some new additions to its breakfast menu its flame-broiled burgers.

The Miami-based chain says its 'Burgers at Breakfast' menu includes its Whoppers, Cheeseburgers and Big King sandwiches, as well as its Original Chicken Sandwich, french fries and apple pie. The items are offered alongside the chain's normal breakfast menu.

Burger King Worldwide Inc. said in an email that more than 5,000 locations will participate in the program. The company said it began rolling out earlier this month but did not say whether it would be available permanently or for a limited time.

The rollout was reported earlier Thursday by the website BurgerBusiness.com.

Burger King's move comes as fast-food chains look to tap into the growing breakfast category. Most notably, Taco Bell recently launched its national breakfast menu by poking fun at McDonald's in TV ads. But finding success in the morning isn't necessarily easy for new players.

Wendy's Co., for instance, recently gave up on testing breakfast and says it doesn't plan to pursue it again anytime soon.

In a phone interview, Wendy's CEO Emil Brolick noted that people tend to be 'entrenched' in their morning habits and that they seem 'pretty happy with the offerings they have in the marketplace.'

McDonald's, meanwhile, remains the leader in breakfast with its popular Egg McMuffins, Hot Cakes and other items. Fans of McDonald's breakfast have long wanted it to be available beyond normal breakfast hours, and executives have tinkered with some options.

Last year, the chain began offering an 'After Midnight' menu at some locations that includes a mix of breakfast and lunch items, with the option to get either fries or hash browns as a side.
















 



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  Today is Sunday, Sept. 21, the 264th day of 2014. There are 101 days left in the year.

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1889 -- 125 years ago: Billy Catton, famous billard player, returned to Rock Island with a view to making this city his home in the future.
1914 -- 100 years ago: The belief is growing that a great decisive battle of the World War was being fought at Verdun, a strong fortress of France on the Meuse near the French frontier, according to a London dispatch.
1939 -- 75 years ago: William Stremmel, 91, Rock Island's last Civil War veteran, died.
1964 -- 50 years ago: Workmen of the Midwest Wrecking Co., Clinton, have begun razing the historic old office building of Deere & Co., 1325 3rd Ave., Moline. The site will be used by the Deere Plow Works for its shipping and receiving department.
1989 -- 25 years ago: East Moline developer Jim Massa says the financial package for the proposed $34.5 million Quad City International Motor Speedway is down to making sure "all the i's are dotted and t's are crossed. Finalizing this will give the green light to see if NASCAR and CART, the auto racing sanctioning bodies, approve race dates.






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