Posted Online: Feb. 05, 2013, 10:50 am

Pleasure Pools diving into business

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By Lisa Hammer, rlhammer@qconline.com

More photos from this shoot
Photo: Jenny Butler
Jeff and Nancy Saionz, of Clinton, Iowa, test out a personal home sauna displayed by Pleasure Pools and Spas at the 2005 Home Show at the QCCA Expo Center in Rock Island.
Tom and Mary Lou Wahl chose the Quad-Cities as the halfway point between their relatives in Minneapolis, Minn., and Cleveland, Ohio, back in 1978 when they began a business.

Pleasure Pools and Spas got its start in their garage.

"It was a lot of hard work over the years. It's still a lot of hard work," said their son Brian, who joined the business in 1992. His older brother Jim joined it in 1989.

Pleasure Pools and Spas first moved from the family garage to a small store on Hickory Grove Road on the west side of Davenport, then moved up to the former Jugenheimer Motors building at 53rd and Brady streets 15 years ago. Five years ago, the Wahls built a new building at 4114 Brady St.

"It was 2008. Everybody thought we were crazy, but it's worked out really good," said Brian Wahl.He added that over the years, the business has sold "thousands" of pools and spas.

Sometimes people don't really know what they want or what will fit into their backyard, but he said the business has a saying -- "We can put a pool in any backyard." Sometimes customers are somewhat skeptical about the size of the pool, he said, but after it's done, "They're like, 'Holy cow! This is huge!' "

"There aren't too many yards that can't get a pool," he said.

Mr. Wahl noted swimming has become a popular form of exercise, and people are turning to water sports for rehab and cardio exercise. He said the 14-foot and 19-foot Michael Phelps Momentum Spa has had an impact on swimming's popularity.

"It's the best exercise that puts the least strain on your body. If you're on a treadmill, you're putting strain on your knees. I'm not a doctor -- that's just what we're hearing from a lot of sources," Mr. Wahl said.

Twenty years ago, the business offered just swimming pools and spas, but anyone who has visited the store on Brady Street can attest to the growth of Pleasure Pools and Spas.

"We do so much more now. Patio furniture, billiard equipment, grills -- it's more recreational, not just pleasure pools and spas like it used to be," Mr. Wahl said. "Tanning beds and saunas are another huge health benefit. People buy those for losing weight."

"We're still dreaming big," said Mr. Wahl. "We have future plans for expansion."

For more information, call (563) 391-6612 or visit poolsonbrady.com.



For more information, call (563) 391-6612 or visit poolsonbrady.com.