Originally Posted Online: Feb. 21, 2013, 5:41 pm
Last Updated: Feb. 21, 2013, 7:04 pm

Frosting phenoms vie for prizes in Hy-Vee cake decorating contest

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By Sarah Hayden, shayden@qconline.com

More photos from this shoot
Photo: John Greenwood
Sarah Mozak of Iowa City competed with 26 other designers from Iowa and Illinois to create themed cakes, cookies, and cupcakes in the Hy-Vee Cake Designer Challenge Thursday, Feb. 21 at NorthPark Mall in Davenport. The top three designers will advance to the finals.
More photos from this shoot
Photo: John Greenwood
Aimee Johnson of Mt. Pleasant competed with twenty-six other designers from Iowa and Illinois to create themed cakes, cookies, and cupcakes in the Hy-Vee Cake Designer Challenge Thursday, Feb. 21 at NorthPark Mall in Davenport. The top three designers will advance to the finals.
More photos from this shoot
Photo: John Greenwood
Freda Merrell of Davenport competed with twenty-six other designers from Iowa and Illinois to create themed cakes, cookies, and cupcakes in the Hy-Vee Cake Designer Challenge Thursday, Feb. 21 at NorthPark Mall in Davenport. The top three designers will advance to the finals.
More photos from this shoot
Photo: John Greenwood
Freda Merrell of Davenport competed with twenty-six other designers from Iowa and Illinois to create themed cakes, cookies, and cupcakes in the Hy-Vee Cake Designer Challenge Thursday, Feb. 21 at NorthPark Mall in Davenport. The top three designers will advance to the finals.
More photos from this shoot
Photo: John Greenwood
Freda Merrell of Davenport competed with twenty-six other designers from Iowa and Illinois to create themed cakes, cookies, and cupcakes in the Hy-Vee Cake Designer Challenge Thursday, Feb. 21 at NorthPark Mall in Davenport. The top three designers will advance to the finals.

Frosted penquins, fondant elephants, a zombie wasteland and a cake "basket" full of frosting yarn were all part of the ninth annual Hy-Vee Cake Designer Challenge.

Representing 20 Hy-Vee stores as far away as DeKalb and Canton, Ill., 27 cake designers competed Thursday at NorthPark Mall for cash prizes and the chance to be among three who will vie for grand prize honors March 27 in West Des Moines March 27.

Decorators' displays included a nautical scene, the circus, a candy shop, the Taj Mahal, a swamp, a construction site and summer camp.

Hy-Vee provided undecorated cakes, cookies, cupcakes and tubs of frosting. Decorators supplied their own frosting tips, tools and props. Competitors had three hours to set up and decorate their displays; ideas had to be submitted before the contest, said Ellen Foster, of Macomb.

"Most of us sketch it up ahead of time, and no one is allowed to pre-decorate anything," said Ms. Foster who, inspired by her five children, created an intricate circus of marshmallow fondant animals, tubs of popcorn and circus performers.

Kelly Becht, of Moline, created a western scene featuring a three-tiered sheriff cake, a jailhouse cake, cookies and a "Wanted: Dead or Alive" cake with a photograph on edible rice paper.

In her second competition, Ms. Becht said she found inspiration on Pinterest and other websites. Her 23 years of experience showed as she finished with 40 minutes to spare, using the time to add minute details such as dots on a red and white bandana.

"Art has found maturity within cake decorating," said Chris Arnold, bakery supervisor for the eastern district of Hy-Vee.

"Customers have changed what they want," he said. "When I grew up, grandma was baking the cakes. Now people are walking in with photos from the Internet. The demand has caused us to step up our game."

People also are celebrating events other than birthdays, he said, such as success in a baseball game or losing a first tooth. Hy-Vee decorators receive on-going training to keep up with trends, he said.

Crystal Williamson, of Canton, created a zombie-themed display featuring a head coming out of a grave, anchored by a headstone. She said zombies are a popular theme.

Melissa Ring, of Burlington, won first place and $500 with a high school theme featuring cakes of pink and gray frosted pom-poms and stacks of books. She also will attend the companywide baker's meeting March 12 in West Des Moines where she will meet Duff Goldman of the TV show Ace of Cakes.

This was Ms. Ring's fifth year of competing; she won 2nd place two years ago. Ms. Ring said she grew up decorating cakes and used to spend time at the home of a family friend who owned a bakery and gave her lessons.

"The whole contest is fun. I like to see everyone's creations," said Ms. Ring. "It's nice to know you're good enough to win something."

Second place and $250 went to Michelle Juranko, a decorator from the Avenue of the Cities Hy-Vee in Moline. Her Oriental theme featured an intricate kimono cake. Third place and $125 was awarded to Emilie Davies of Sycamore for a gambling theme. Sarah Mozak of Iowa City was named runner-up for an arctic theme.