Winnebago getting creative with its job ads - Quad-Cities Online: Iowa

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Winnebago getting creative with its job ads

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Posted: Saturday, August 15, 1998 1:00 am

FOREST CITY, Iowa (AP) -- Winnebago Industries Inc. is getting creative to lure workers, producing Spanish-language radio ads and stuffing job application forms into subscribers' weekly newspapers.

The motor home manufacturer must replace about 100 summer employees who are heading back to school this fall.

With a June unemployment rate of 2.7 percent in Winnebago County and 1.6 percent in nearby Hancock County, the company must be innovative, said Winnebago spokesman Sheila Davis.

The company has started testing Spanish-language ads on selected radio stations in Mason City, Algona and Albert Lea, Minn. It also has inserted job application forms in the Mason City Shopper and the Winnebago-Hancock Shopper.

``On the front (of the forms) is information about the company and on the back is the application,'' said Zoe Verchota, district manager of the Workforce Development Center in Mason City.

``I believe they've even made those available at outlets like Casey's stores,'' Verchota said.

Davis said the company also is conducting a feasibility study for building a plant in another community, such as Charles City in Floyd County or other cities that have available workers.

``Good employees are out there for the right employer,'' Verchota said.

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